Facebook recently rolled out a new feature called “Donate” that lets people contribute directly to nonprofits through Facebook.
The Donate feature will appear beside Posts in News Feed shared by participating nonprofits and at the top of their Facebook Pages.
When people click “Donate Now” they can choose the amount, enter their payment information, and immediately donate to that cause. They also have the option to share this with their friends.
Facebook selected an initial group of 19 partners. More details here.